That’s one of our favorite projects! KSU wanted to launch an initiative that would direct high-school students on how to choose their academic major. We wanted to break the myths in our society regarding this issue, which affects hundreds of thousands of students each year, causing some of them to waste years, even forcing some of them to end up taking permanent routes that they really hate.
How to get the attention of high schools students? That’s the most difficult challenge! The approach we took is to introduce a sense of humor, and use a fairly quick tempo, and touching the difficulties teenager face in that big decision. That’s the physiological element. The good news is that the video got +700,000 views mostly from teenagers. The feedback shows a positive effect on them. It feels good!
Storyboard & Animation: