We worked with the The Ministry of Commerce and Industry (MCI) to produce a 1 min video that would be part of a campaign called ‘Know Your Right’. The purpose of the video is basically to introduce a new law that forces all commercial stores to provide a price tag in all kinds of items and goods. The simple concept is a slogan ‘Don’t Ask How Much?’ which is there to change our shopping behaviors, so that we know our rights.
There is a challenge in the video, which is to be able to communicate with all types of people. We want to make it very simple, but not to an extent where it becomes childish. In this video we mixed 2d with 3d elements while keeping them in a unified style. It reached more than +600,000 views.