Qawaem

Qawaem is a program established by the Ministry of Commerce and Industry in cooperation with the Saudi Organization for Certified Public Accountants to provide a set of services related to financial statements and information of enterprises. It enables corporations and audit firms to upload and send their financial statements via XBRL language to be used by relevant parties, e.g. governmental sectors, etc.

Our task was to illustrate the program in a short motion graphic video that would make it easier to grasp. To make the video visually attractive, we challenged ourselves with an idea of ‘liquefying’ the objects when they move. Also, we decided to celebrate the hexagonal object throughout the video.

Credits

Creative Director:

  • Ala’a Al-Maktoum

Script:

  • Habbar

Illustrations & Storyboard:

  • Maryam Al-Rajih

Animations:

  • Fou’ad Al-Hatlan
  • Mohammad Helmy

VO:

  • Bader Al-Fayez

Marketing:

  • Mohammad Salaymah
  • Mahmoud Zu’aiter